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Profile management

Google Business Profile Management

Your listing on Maps, looked after every month

Google Business Profile management is the work that keeps your listing complete, active and trusted, so more people call you from Google Maps. Our team handles it for firms across the UK from £189 a month.

Person holding up a phone on an old shopping street
2,667

profile contacts in 7 months for one clinic client, paid ads excluded

Smiling barista at the counter of an independent coffee shop
Profile photos should show the real business
Why it matters

What profile management covers

Your profile is often the first thing a customer sees, before your website. It shows your reviews, photos, hours, services and a call button. For local searches it decides whether you appear in the map at all.

Most profiles are set up once and left. Categories are guessed, services are missing, photos are years old and reviews go unanswered. Google notices, and so do customers.

Management means somebody checks and updates all of it every month, posts regularly, answers questions and reviews, and keeps your details identical across the web.

Optimisation

Google Business Profile optimisation checklist

Every item we check and keep current. Google my business optimisation is the same job under the old name.

CategoriesThe right primary category and every relevant secondary one.
Services and productsEach service listed with a clear description and, where it helps, a price.
PhotosReal photos of your team, premises and work, added every month.
PostsUpdates, offers and news posted through the month.
Questions and answersCommon questions seeded and every public question answered.
ReviewsA steady review routine and a reply to every review, good or bad.
Hours and attributesOpening hours, holiday hours and attributes kept accurate.
Links and bookingWebsite, booking and service links tracked so you can see what they bring.
Maps

Google Maps SEO

  • RelevanceCategories and services
  • DistanceSet by location
  • ProminenceReviews and mentions
  • ActivityPosts and photos

Google Maps SEO decides where your listing appears when someone searches inside the Maps app or sees the map pack in search. Google looks at relevance, distance and prominence.

Distance is fixed by where you are, but relevance and prominence respond to work. Google maps optimisation means the right categories, a complete service list, steady reviews and mentions on other trusted sites.

Activity also helps. Profiles that post, add photos and answer reviews tend to hold their positions better than ones that go quiet.

  • Category research
  • Service list built out
  • Review routine
  • Monthly activity
Citations

Local citations and citation building

Local citations are mentions of your business name, address and phone number on other sites: directories, trade bodies, review sites and local listings. Google compares them with your profile. When they disagree, trust drops.

Our citation building services start with a clean-up. We find old addresses, wrong numbers and duplicate listings, then correct or remove them. Moving premises or changing phone numbers often leaves a trail of errors for years.

After the clean-up, we add your business to the directories that matter for your trade and area. Quality matters far more than count; a few hundred low-grade directory listings add nothing.

Citations are part of every Local and National package. If your business serves Sheffield, our page on local SEO in Sheffield shows how citations fit into wider local work. For firms elsewhere, the Sheffield SEO team works the same way across the UK.

Reviews

A review strategy that stays within the rules

Reviews move rankings and win customers. These are the rules we follow.

Allowed

We do

Ask every customer
A short message with a direct review link after each job
Reply to every review
Thank good ones, answer bad ones calmly and helpfully
Report fake reviews
Flag reviews that break Google's policies
Not allowed

We never

Buy reviews
Paid or fake reviews risk suspension
Offer rewards
Discounts in exchange for reviews break the rules
Gate reviews
Asking only happy customers to review is not permitted

Profile results

40 → 346

monthly profile contacts, month one to month four

HVAC company, US
61 → 247

monthly profile contacts, month one to month seven

Balloon and event decor, US
56 → 173

monthly contacts, month one to month ten

Family dental practice, US

Figures are what each client logged in their own call tracking. Paid ads rows are never counted, and clients are named by business type only.

Case studies

Two profiles, two kinds of business

A clinic and a trade, both relying on Maps.

Laser and skin clinic · US · 7 months
$103,312

Revenue logged from organic search and the Google Business Profile over seven months, across 957 conversions. The profile brought 2,667 contacts and $82,022; organic results added $21,210. Paid ads are excluded.

HVAC company · US · 4 months
40 → 346

Monthly contacts from the Google Business Profile rose from 40 in the first month to 346 in month four, with 1,392 profile contacts over seven months. This client also ran ads, so we only use it to show profile growth.

Month 1Month 4
Taking over

How we take over a profile

The steps we follow when a new client hands us their listing.

Access

You add us as a manager. You stay the owner and can remove us at any time.

Audit

We check every field, category, photo and review against your top three competitors.

Clean-up

Wrong details, duplicate listings and old citations are fixed in the first fortnight.

Routine

Posts, photos, questions and review replies start on a monthly schedule.

Special cases

Multi-site and service-area businesses

Firms with several branches need a profile for each, with its own categories, photos, reviews and a matching page on the website. Branches that share one profile, or point at the home page, tend to lose to single-site competitors in each area.

We set up and manage each branch separately while keeping names, brands and details consistent across them.

Service-area businesses such as plumbers, cleaners and mobile mechanics can hide their address and list the areas they cover instead. Done well, this widens the searches a profile appears for without breaking Google's rules.

Done badly, with dozens of towns listed that the business never visits, it can lead to a suspension. We set service areas to where you really work.

Cost

What profile management costs

Profile management is included in two of our packages.

£189

Local package a month, profile fully managed

£329

National package a month, profile plus wider work

£245

Kickstart one-off: profile review and action list

£0

setup fee on any package

Questions

Profile management FAQs

Straight answers to what Sheffield business owners ask before they start.

Still weighing it up?

Send your website and see three quick wins first. The audit is free and comes back within one working day.

Get my free audit
What is Google Business Profile management?

Regular work to keep your listing complete, accurate and active: categories, services, photos, posts, questions, reviews and consistent details elsewhere online.

Is it the same as Google My Business?

Yes. Google renamed Google My Business to Google Business Profile. The job is the same.

Do you need access to my profile?

We ask to be added as a manager. You stay the owner and can remove us at any time.

How often do you post?

Several times a month, depending on your business and what you have to share.

Can you remove bad reviews?

Only Google can remove reviews, and only when they break its policies. We flag those and help you reply well to the rest.

My profile is suspended. Can you help?

Often, yes. We look for the cause and guide the reinstatement request.

Do you work outside Sheffield?

Yes. Profile management works the same anywhere in the UK.

How soon will I see more calls?

Fixes to categories and services can show in weeks. Steady growth usually builds over three to six months.

Free audit

Get your profile checked for free

Google Business Profile management starts with a free audit of your listing, citations and reviews against three competitors, within one working day.

We use your details to prepare your audit and reply to you.

Rather talk first? Book a 20 minute call